Which of the following is an example of a special offer from a furniture retailer?
Promoting a sale on TV and the radio
Offering free home delivery for a limited time
Asking customers to sign up for an email newsletter
Which of these would not be an ideal platform for a local hairdresser to advertise on?
TV
Social media
Leaflets
Which of these is not an example of using technology in promotion?
Local newspaper advertising
Targeted online advertising
Viral advertising
A supermarket chain pays for a local rugby team’s new kit in return for having its name printed on the kit. What form of promotion is this an example of?
Product trial
Advertising
Sponsorship
Which of the following statements about digital marketing is not true?
Digital marketing takes longer to plan than traditional marketing
Digital marketing can be cheaper than traditional marketing
Digital marketing can be targeted at consumers more accurately
Which of the following best defines advertising?
Launching a new product under an established brand name
Paying for a message designed to influence consumer purchases
Using incentives to persuade a potential buyer to make a purchase
Which of the following is not a type of special offer?
Discounts
Viral marketing
Money-off vouchers
Which of the following best defines targeted online advertising?
Tracking online activity in order to place adverts on websites
The use of videos that a business hopes will go viral
The use of e-newsletter updates on a product sent via email
Which of the following is an example of using brand identity to promote a product?
A local cinema giving customers free popcorn with every drink they buy
A clothes shop running a competition to win vouchers worth £100
A chocolate manufacturer launching a reduced-sugar version of its best-selling bar
Which of these special offers is best suited to encouraging customers to return?
A buy-one-get-one-free offer
A loyalty card
A competition to win a holiday