Which of these is an outcome of good customer service?
Customer loyalty
Product knowledge
Responses to customer feedback
Which of these is an example of poor product knowledge for a restaurant waiter?
Being able to answer questions about ingredients in a dish
Not knowing which items on the menu are out of stock
Knowing the specials for the day
What does ‘customer engagement’ mean?
Being able to explain what products and services a business offers (eg what warranties are available)
The interactions that take place between a business and its customers during the sales process
Continuing to give good customer service after a product has been sold
What is product knowledge?
Which of these is an example of poor post-sales service for an electronics shop?
Offering technical support
Offering a two-year warranty on all products
Customers being unable to access technical support after their purchase
Which of these methods of customer engagement would not be suitable for a small takeaway business?
Create a social media account and encourage customers to post images of the food they order
Sponsor a local football team (eg contribute to kit)
Send emails to all customers with personalised offers
Which of these is not an example of speedy and efficient service?
Customers queuing for several minutes to purchase products
Delivering products to customers on time and in good condition
Dealing with any issues quickly
What is post-sales service?
Continuing to give good customer service after a product has been bought
Which of these is not an outcome of good customer service?
More repeat purchases
Falling sales
Positive brand image
When does post-sales service occur?
Before a customer purchases a product
While a customer purchases a product
After a customer purchases a product