Which of the following methods of advertising is the most expensive?
Radio advertising
TV advertising
Online advertising
Which of the following methods of advertising allows for demonstration?
Newspapers/magazines
Which of the following methods of advertising has a ‘captive audience’?
Cinema advertising
Which of the following methods of advertising specifically targets smart phone and tablet users?
In-app advertising
Email advertising
Which of the following methods of advertising is the least damaging to the environment?
Billboard advertising
Newspaper and magazine advertising
Which of the following methods of advertising can reach the largest audience?
TV and radio advertising
Under which of the following descriptions would a BOGOF sales promotion be listed?
Special offers
Celebrity endorsement
Point of sale displays
Which methods of promotion is a shop window display associated with?
Loyalty cards
Free samples
Which of the following methods of promotion relies on customers associating a product with someone famous?
Celebrity endorsements
Which of the following methods of promotion involves a product being tried by customers?