What differentiates new media texts from old media texts?
They are more interactive
They are mostly used by young people
They are more visually stimulating
What is the purpose of a media text?
To distract us from other things happening around us
To make our lives more interesting and enjoyable
To inform or entertain, or promote ideas or products
Which of these are ALL traditional platforms used to present media texts?
Video Games, Websites, Television
Film, Video Games, Newspapers
Radio, Advertisements, Blogs
Which of these is a 'new media' platform?
Video Games
Music
Blogs
Which of the following is NOT a mark of a brand identity's success?
It allows media texts to be instantly recognisable as a product of a certain brand
It helps encourage customer loyalty
It uses celebrities to promote the brand
What role does market research play in helping to promote and market different media texts?
It is used to survey audiences to ensure that only media which will be enjoyed by everyone is produced
It is used to survey audiences on their views to ensure that no one is ever offended by media content
It is used to survey audiences to discover their likes and dislikes so that media texts can be tailored to suit audience preferences
How has technology affected our media consumption?
We now consume less media than in previous years
Media consumption costs less than in previous years
We now consume more media via digital devices in our individual private spaces
How are media organisations regulated?
By both internal and external agencies
By the public who can make complaints
By the government