Which of the following is an example of field research?
Newspapers
Government report
Observation
Which method of market research is expensive to undertake?
Telephone interview
Postal survey
Face-to-face interview
Which of these three methods of market research has the largest geographical reach?
Hall test
Focus group
Which of these three methods of market research can be successful without an interviewer or facilitator?
Which of the following is a disadvantage of desk research?
May be out of date
Expensive to collect
Time consuming