What is the primary role of commercialism in sport?
Increased participation
Equality
Profit
Which of the following outcomes of commercialisation in sport may damage levels of participation?
Sets high standards for performance
Publicises a variety of sports and activities
Encouraging armchair spectators
What term is used to describe the relationship between sponsors, media companies and elite level sports?
Commercialised
Golden triangle
Profit making
What is being described here?: 'A company that pays to advertise its product alongside sporting events, teams or individuals.'
Media
Elite sport
Sponsor
Which of the following is a disadvantage for sponsors in sport?
Generous sponsorship is only available to the elite few
Sponsorship can be limited or easily withdrawn
If the event is disrupted, media exposure may be lost
Which of the following would be most likely to improve the sporting skill of its audience?
A TV channel showing a tennis match
A radio channel broadcasting a motor race
A magazine article analysing the technique of an elite table tennis player
Which of the following are potential negative effects of media involvement in sport?
Gives sport a high status in society
Reduces spectator attendance at live events
Makes sport fashionable
Which of these is a negative effect of sponsorship on sport?
Potential for unsuitable brand partnerships
Increased revenue for coaching costs
Subsidised kits and equipment
Which of these is a benefit of sponsorship for the sponsors themselves?
Tax relief
Guaranteed income
Negative publicity
Which Olympic games was the first to be financed by corporate sponsors?
Montreal 1976
Moscow 1980
Los Angeles 1984