Which of these is not a graph?
A line graph
A scatter diagram
A pie chart
Which of these types of financial data would help a business to identify an unprofitable product?
Break-even
Cash flow
Average rate of return
Which of the following is an example of marketing data?
Primary research data
Exchange rate information
Gross profit margin
Which of these can prevent information from being up to date?
Seasonal changes
Changes in the market
Incomplete data
Which of these would not be used to measure business performance?
Net profit margin
Which of the following is a limitation of using the average rate of return?
It does not take into account the profitability of different investment options.
It does not account for the value of money over time
It does not show the expected return of an investment
Which of the following is not economic data?
Historical inflation rates
Latest population statistics
Monthly unemployment rates
Which of these best defines qualitative data?
Non-numerical information that reflects opinions
Information that can be presented numerically
Information that can be illustrated using graphs and charts
A business uses sales data to inform a promotional plan. Which type of data is it using?
Economic data
Marketing data
Financial data
Which of these is not a demographic factor?
Migration rates
Changes in population size
An increase in the interest rate