Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
What does desk research involve?
Gathering new data
Gathering existing data
Conducting surveys
Which of the following is an example of primary research?
Internet research
A focus group
Newspapers
Which of the following is an example of secondary research?
Hall test
An online survey
Government reports
What is random sampling?
A sample that targets a specific market segment
A sample that does not target a specific market segment
A sample made up of women between the ages of 20 and 30 years of age