Under which of the following descriptions would a BOGOF sales promotion be listed?
Special offers
Dealer loader
Point of sale displays
Who are into the pipeline promotions aimed at?
into the pipeline promotions
Customers
The media
Retailers
Which of the following methods of promotion is an example of out of the pipeline promotions?
out of the pipeline promotions
Loyalty cards
Sale or return
Which of the following methods of promotion involves a presentation given by the company to impart information?
Sponsorship
Press releases
Press conferences
What is one of the important aims of a Public Relations department?
To build good staff relations
To make excellent products
To build brand awareness