Who is the physical evidence element of the marketing mix meant to appeal to?
Shareholders
Customers
Staff
Which of the following will help make the customer’s shopping experience simple and straightforward?
Good shop design and layout
A coffee shop
Competitive prices
Which of these is an example of the physical evidence element of the marketing mix?
A top management team
The layout of a company website
Staff membership of a fitness club
Which of these refers to the physical environment experienced by customers?
Filthy toilets
Well trained staff
A complaints procedure
Which of the following processes would NOT be listed as physical evidence?
Customer loyalty card
Company website
Customer parking