Which of these magazines is for a mainstream audience?
Gardeners World
Classic Land Rover
Radio Times
When a media text targets a small, very specific audience, it is…
Small casting
Specific casting
Narrow casting
Which of these is a technical code used to appeal to a target audience?
Fast paced editing in an action thriller
A magazine story about a celebrity
A TV drama featuring a pop star
What is a subject specific lexis?
Words or phrases that appeal to as wide an audience as possible
Words or phrases that appeal to a target audience, but may not be understood by people outside of this audience
Words or phrases that are deliberately obscure in order to persuade an audience to find out more
Which of these is an example of a media text using a subject specific lexis?
A tabloid newspaper using terms like ‘boffin’, ‘stunner’ and ‘love rat’
A lifestyle magazine using terms like 'bling', 'celeb' and 'exclusive'
A computer game magazine using terms like ‘boss’, ‘twinking’ and ‘nerf’
Why does news use a formal mode of address?
It suits the style of clothes the presenter and reporters wear
It is because news itself is now an institution
It suits the serious nature of the content and is what their audience would expect
A print text attracting its audience using sell lines, cover lines and an eye-catching cover image is an example of…
Construction
Deconstruction
Reconstruction
Placing an advert for a romantic film during a commercial break for the same type of drama on TV is an example of media producers using…?
Mode of address to target an audience
Construction to target an audience
Context to target an audience
A male teenager watching The Inbetweeners with his friends will respond to that text according to what factors?
Gender, age and situation
Cultural factors, gender and ethnicity
Ethnicity, age, cultural factors
Every week statistics showing the top ten most popular programmes on each channel is released by…
Broadcasting Audience Research Board (BARB)
Broadcasting Research Audience Board (BRAB)
Broadcasting Audience Records Board (BARB)
According to the cultural theorist Stuart Hall, an active audience will often…
Be inspired by a media text to get up and do something
Will use a media text to help them exercise and stay active
Will challenge the ideas encoded in a media text
According to cultural theorist Stuart Hall, a passive audience will often…
Accept the messages encoded in a media text without challenge
Lose interest in a media text very quickly
Fall asleep during a media text
According to cultural theorist Stuart Hall, what is a 'preferred reading' of a media text?
When an audience understands what the text is trying to do, but rejects it
When an audience accepts and rejects certain elements
When an audience responds as the media producers intended
An audience that watches The X Factor and then organises a campaign to get a different song to the Christmas number one spot is responding to the programme with…?
A preferred reading
A negotiated reading
An oppositional reading
According to the Uses and Gratification Theory, an audience that watches soap operas because they like empathising with the characters, is responding as a result of...
Information and Education
Social interaction
Personal identity