Marketing is about:
Selling products to customers
Raising customer awareness about a business
Providing customers with a good service
Three methods of advertising are:
Media, internet, sponsorship
Newspapers, loyalty cards, magazines
Mail drops, billboards, special offers
Promotions include:
Signs around a sports ground
Room packages in a hotel
An advertisement on television
A restaurant is more likely to use a 2 for 1 deal:
On a Monday evening
On Saturday night
At lunch time on Sunday
Which one of the following is not a benefit to a business?
A gift voucher paid for in advance so the business has the income.
A customer paying a deposit when making a booking.
Having empty tables in a restaurant.
Upselling is when staff:
Explain the food on offer to make it sound interesting and appealing.
Entice the customers to select additional accompaniments.
Ask the customers if they would like a jug of water for the table.
Effective marketing results in:
Profit for a business
Fewer staff needed
Better job opportunities
Advertising on television not a good idea for small businesses because:
It is too expensive
It attracts too many customers to cope with.
It is only on one channel so not everyone watches it.
The best place for a fast food outlet to advertise is:
To use mail drop to attract older people
On social media to attract younger customers
In the local newspaper to attract all age groups
Why is it important that a hotel receptionist tries to upsell rooms to customers?
More people are booking online and may not know about different rooms.
To increase turnover for the hotel.
To make sure guests always have the best room.