What is e-commerce?
An online calendar system that enables appointments to be made
A method of buying and selling products using an electronic network
A method of selling electronic products to customers
Which of these payment methods does not depend on technology?
Chip and pin
Cash
Contactless payments
What is digital communication?
Verbally sharing information
Sharing information in written form
Sharing information electronically
Which of the following would not be considered a social media website?
TV news channel
Facebook
YouTube
How might new technology reduce business costs?
New technology can enable remote meetings, saving on travelling costs
New technology requires additional staff training
New technology involves buying expensive equipment
In which of these scenarios would email be the most suitable form of digital communication?
A verbal message needs to be shared with a small group of senior managers
A few staff need to be trained on the use of a new software package
A short written message needs to be shared with a large number of staff
Which of the following is a disadvantage of using an online payment processing service?
Each customer transaction incurs a fee for the business
It allows customer payments to be processed quickly
It allows customers to pay in a convenient way
Why should businesses make effective use of social media?
To allow staff to access Facebook at work
To interact with customers to gain feedback
To avoid dealing with customer complaints
Which of the following is an example of how technology has affected the marketing mix of businesses?
Contactless payments can be made for purchases of up to £30
Businesses can save money as fewer staff are needed to sell online
Customers can easily check the prices of competitors’ products
Which of these business activities is possible because of e-commerce?
Local restaurants offering a food delivery service using an app
A clothes retailer holding a sale in January
A fast food restaurant offering a drive-through service