What is the main difference between a mainstream magazine and a niche magazine?
Mainstream magazines are more expensive than niche magazines
Mainstream magazines are often general interest, whereas niche magazines are for a specialist interest
Mainstream magazines contain advertisements, whereas niche magazines do not
How are most popular magazines trying to compete with changes in the industry?
They use celebrities on the cover to attract readers
They charge advertisers more money to help offset their costs
They also have online editions to reach a wider audience
What is most important on a good magazine cover?
You can tell at a glance if it suits your likes and dislikes
You can clearly see the price advertised
The cover features a celebrity who is currently starring in a popular film or TV series
Why are advertisers so important to magazines?
Advertisements in magazines increase sales of magazines
Without advertising magazines would be more expensive for consumers to buy and some titles might even fold
Without advertising magazines would not be as visually appealing to consumers
Why are magazines so important to advertisers?
Magazines allow advertisers to effectively target specific consumer groups that they know are more likely to consume their products
Magazine advertising can ensure the success of a new brand
Magazine advertising is the most effective form of advertising
What role does the house style of a magazine play?
It conveys the brand identity and ideology while targeting specific audiences
It lets consumers know if the magazine is suitable for their age group
It appeals to all consumers
How can different modes of address be used in magazines to target specific audiences?
They let consumers know exactly what content will be found in the magazine
They can deter audiences from reading unsuitable magazines
They speak to readers using language they are comfortable with, in a way which appeals to the targeted reader
What has been the main cause of decline for print magazine sales?
The growth of the internet
The decrease in quality of print magazine sales
The increased usage of social media
What do online editions offer that print editions don't?
Free gifts.
Interactive content.
Less advertising.
Who regulates the magazine industry?
International Press Standards Organisation
Independent Press Standards Organisation
Independent Press Standardisation Organisation