What are the four customer needs?
Price, quality, choice and convenience
Price, product, place and promotion
Price, quality, promotion and convenience
Which of these is true about price?
Price should always be low
Price should always be high
Price should match the quality of a product or service
What does business survival mean?
Where a business aims to keep operating
Where a business aims to make a profit
Where a business aims to break even
Why is choice a benefit for a business?
It means that the business will have to pay more to its suppliers
It gives the business access to more potential customers
It guarantees sales
What does convenience mean?
Something being easier, quicker or generally less hassle for customers
Something taking more time for customers but giving them a better outcome
Something generally being more hassle for customers
Which of these strategies could help a business generate more sales?
Providing a low-quality product at a high price
Providing an average-quality product at a very high price
Providing a high-quality product at a high price
What is most important about the quality of a product or service?
Providing the lowest possible quality
Providing the highest possible quality
Providing a level of quality that matches the price being charged
Which one of these is an example of convenience?
Using an app to pay for a ticket
Printing out a ticket at home and taking it to a venue
Walking across a car park to pay for a ticket
Which of these is a consequence of not charging an appropriate price for a product or service?
Not generating many sales
The business surviving
The business selling more and making a profit
How would generating more sales help a business?
It would lead to the business making a loss
It would lead to the business making a profit
It would lead to the business bringing out more product lines