What does a business adjust to create a brand image for a product?
The marketing mix
Price
Product
What is the most important element of the marketing mix?
No single element is the most important
How are systems and procedures to deliver a product or service to the customer referenced within the marketing mix?
Promotion
Process
Place
Which of the following is NOT an element in the marketing mix?
Profit
What can firms establish by modifying each element in the marketing mix?
Customer needs
Business objectives
A unique selling point for a product