What does the process element of the marketing mix refer to?
Systems and procedures put in place to deliver a product or service
Any member of staff who is in contact with customers
How a business distributes a product
Which of the following would help a business provide an efficient delivery service?
Warranties and guarantees
Self-service checkouts
Tracking system for online orders
Which of the following would help a business improve communication?
Bookable delivery times
A FAQ (frequently asked questions) page
Keeping queues to a minimum
Which of the following would help customers access goods and services easily and efficiently?
A good returns policy
Which of the following is an example of how technology can offer more efficient processes?