Which of the following best defines a ‘channel of distribution’?
A method by which a product gets from a producer to a retailer
A method by which a product gets from a producer to a customer
The direct method taken by a product to get from a retailer to a customer
Which of the following would not be involved in a direct channel of distribution?
Customer
Producer
E-tailer
Clothes made in the UK are often sold to customers from high-street shops. Which of the following are not involved in this distribution channel?
Retailers
Producers
E-tailers
Which of these products would be best suited to a direct distribution channel?
Custom-baked birthday cakes
Crisps
Chocolate
Which of the following is a disadvantage of using e-tailers?
E-tailers do not have the expense of running physical shops
E-tailers have to arrange delivery to the customer for every order
Customers can buy from e-tailers in the comfort of their own home
Which of the following is an advantage of using retailers rather than e-tailers?
Customers can see, feel and try a product
Prices are often higher to cover increased costs
The range of products on offer may be smaller
Which of the following best defines an e-tailer?
A business that sells from high-street shops
A business that sells to other businesses
A business that sells to consumers online
What is ‘place’ concerned with?
How goods and services reach the customer
How high-street shops are run
The design of e-commerce websites
What is an intermediary in a channel of distribution?
A producer that provides goods for consumers to buy via its website
An organisation that acts as a link between producers and consumers
A consumer who buys products from a producer
In which of these situations would the use of a direct channel of distribution be the least appropriate?
When a producer is selling thousands of products nationally
When a producer is selling a small number of products locally
When a producer is selling personalised products to consumers