Which of these is an element of the design mix?
Cost
Revenue
Price
Which of these statements about product life cycles is true?
A product will be withdrawn once it enters maturity
The length of every product’s life cycle is the same
The length of each phase in a product’s life cycle can be different
During which phase of the product life cycle are sales expected to be highest?
Maturity
Growth
Decline
In which phase of the product life cycle is a product launched?
Introduction
The combination of aesthetics, function and cost relating to a product is referred to as what?
The product life cycle
The marketing mix
The design mix
Giving a product a USP is a good way to differentiate it from its competitors. What does USP stand for?
Unique selling point
Uniquely sold product
Unbelievable selling price
What is the purpose of a product extension strategy?
To prevent a product being successful
To lengthen the life cycle of a product
To lengthen the introduction phase of a product’s life cycle
Which of these is not an aesthetic feature of a product?
The feel of a product
The cost of making a product
The look of a product
Which of these extension strategies would be most likely to succeed in extending the life cycle of a breakfast cereal?
Making the breakfast cereal available in a new flavour
Stopping all advertising of the breakfast cereal
Increasing the price of the breakfast cereal
Which of the following is an example of a product with a unique selling point?
A smartphone that can send and receive emails
A digital watch that has a stopwatch feature
A pair of trainers that tie their laces automatically