Which of these phrases best describes the marketing mix?
How the products are organised in a supermarket
The way the products are designed and priced
The way a business combines the main elements of marketing to sell products that meet the needs and wants of customers
What is the marketing mix?
The four Ps – product, people, place and promotion
The four Ps – product, price, production and promotion
The four Ps – product, price, place and promotion
What is an influencer?
An influencer is a programme online
Part of the marketing mix
An individual on social media who has a large following and has the ability to influence others to purchase products
What does a competitive environment mean?
Where a business has no competitors
A market where lots of business are selling different products
A market where there are other businesses producing the same or similar products and services
Can you identify the correct definition of e-commerce?
Selling products using mobile technology
Any transaction that takes place through the internet
Selling products in different markets
What does place mean in the marketing mix?
The distribution, location and methods of getting the product to the customer
Where customers see the promotion methods used
The location where a customer stores their product
What is a target market?
The whole of the market at which a business could aim its products or services
Where a customer can buy a product
A particular group of customers that a business aims its products or services at
Which of the four Ps would help a business to build customer awareness of its products or services?
Price
Promotion
Product
What is a USP?
Undercut selling price
Unique selling point
Universal selling process
Which of the four Ps of the marketing mix concerns how much a customer pays for the products or services being offered?
Place