How would a media producer find out about the codes and conventions of a genre?
Look up different definitions in the library
Ask people on social media and in online forums
Analyse media texts which are similar to the one they want to produce
How might a media producer analyse the front page of a magazine?
Take a picture of a few magazines, post them on Facebook and ask for advice
Annotate a magazine, similar to the one they want to produce, by focusing on the different page elements
Call or email a magazine editor and ask them for advice
Why is media text analysis by a producer ahead of production known as primary research?
It’s the first stage in the process
It’s the most important stage in the process
It is the media producer using first-hand analysis
What is the term used for research conducted by others which a media producer may find and analyse?
Third person research
Secondary research
Last ditch research
What are the two main types of audience research?
Qualitative and quantitative
Market and consumer
Political and social
A survey asking people if they watch Dr Who is an example of a…
Quantitative survey
Qualitative survey
Quantifying survey
Focus groups and interviews with the public are ways of conducting what type of survey?
Qualifying survey
What form of online audience research can media producers undertake?
Reading secondary research about audiences online
Reading comments by the public on online forums and social media channels
Reading online reviews from professional critics online
Why would a media producer research other production companies?
To see if they can nab a few content ideas for the same target audience
To see how they budget, plan and market their products to a target audience
To see if they can find any staff to work on their projects