Which of the following features distinguish websites from most other media?
Colourful graphics
Interactive features
Limited advertising
Which of the following features guides the user through the content on a website?
Navigational features
Web banner
Multimedia features
What is the main function of a web banner?
It contains links to external sites
It makes the page layout look professional
It attracts attention
What purpose do multimedia features have on a website?
They make the website display better on different devices
They can help to make the content more entertaining and informative
They generate revenue
What function do external web links have on a website?
They direct users to pages on the same site
They direct users to pages on another site
They direct users to interactive features
Which of these is an example of media convergence?
A TV programme goes out live
A TV programme launches a website with clips, downloads, and interactive features
A radio programme hosts a phone-in
What is the purpose of media convergence?
To save money on production costs
To target a niche audience
To encourage greater audience engagement