What is the purpose of advertising?
To give newspapers and magazines more content
To fill the spaces between television programmes
To promote ideas and market products
What is most important when creating the most effective advertising slogan?
The slogan is said by a celebrity
The slogan is memorable
The slogan is humorous
Which of the following best defines cross-platform advertising?
Advertising for a product that appears in a range of different mediums
Using large billboards to advertise a new product
Targeting consumers with email campaigns
What impact can the use of persuasive language have in advertising?
It can force consumers to buy a product
It will always increase sales of a product
It can make a product seem better than it is
Who produces advertisements?
TV companies
Journalists
Advertising agencies
The use of a celebrity in an advert to promote a product is most likely to…
Make the advert more expensive to produce
Guarantee more sales
Ensure brand recognition
Which one of the following statements best describes contextual advertising?
The same product is advertised on television, on the radio and in pop-ups during the same week
You have been searching online for a new watch and then watches appear as adverts in your future online searches
A celebrity you like is endorsing a product you want to own
How might a company effectively use email marketing to sell you more products?
By sending you multiple emails every day
By targeting you with emails containing information on products that you have purchased in the past
By selling your email address to other companies
Who regulates the advertising industry?
The Agency of Standardised Advertising
The Advertising Standards Approvers
The Advertising Standards Authority
The advertising regulator aims to ensure that adverts are not...
Misleading, harmful, offensive
Controversial, offensive, misleading
Misleading, hurtful, provocative