How do sales perform during the growth stage of the product life cycle?
Sales are at their peak
Sales rise
Sales begin to fall
At which stage of the product life cycle does the testing of prototypes occur?
Introduction
Development
Decline
Which characteristic describes the introduction stage of the product life cycle?
When sales are at their peak
When the product is not available on the market yet
When the product is launched on the market
Which characteristic describes the maturity stage of the product life cycle?
When sales begin to fall
When sales begin to rise
Which characteristic describes the decline stage of the product life cycle?
Which of these is an advantage of branding?
Low price
Competitive pricing
Premium pricing
Which of the following is needed to build and maintain a brand?
Advertising
Labour
At which stage of the product life cycle would a prototype be created?
Growth
At which stage of the product life cycle would idea generation be found?
Which extension strategy would result in a version 2.0 of an existing product?
Change price
Change product
Change packaging